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Crisp (Hugo AI)
One flat workspace price for chat, email and social — AI credits included, no per-seat shock
The most budget-predictable option if you adopt its inbox, with the catch that the useful AI starts at $95, not $45.
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What Crisp (Hugo AI) is — in our words
Crisp is a shared inbox and website chat platform that prices by workspace, not by seat or by resolution, and Hugo is its AI agent layered on top. That flat-price idea is why solos notice it: Essentials gives you ten seats you will never fill, an omnichannel inbox and enough included AI credits for a few hundred automated conversations. Hugo answers across website chat and, on Essentials and above, WhatsApp Business, Instagram, SMS, Messenger and email, learning from your Crisp knowledge base, your website and documents you train it on. You shape it with a no-code builder and workflows, set when it should answer on its own and when a conversation should come straight to you, and every handoff lands in the same inbox where you already work. It can use ecommerce context from Shopify, WooCommerce and similar integrations to personalise answers, but it is not a deep actions platform in the way a Shopify-native agent is — expect strong answering and triage, lighter order manipulation. The catch is tiering. The AI chatbot, knowledge base and omnichannel inbox only really start at Essentials, and the most polished AI extras, ticketing and white labelling wait for the expensive Plus plan. For a solo site doing around two hundred conversations, Essentials is the honest plan, not the $45 headline.
What it does end-to-end
- Answers across chat, email, WhatsApp, Instagram and SMS from your knowledge base on Essentials and above
- Includes AI credits in the flat workspace price — about 450 automated conversations on Essentials
- Routes, assigns and triages conversations with a visual workflow builder
- Syncs Shopify and WooCommerce customer and order context into conversations
What it does NOT do
- Provide its AI chatbot or knowledge base on the Free plan, and Mini includes only about 90 automated conversations
- Offer a proper ticketing system below the $295 Plus plan
- Publish a simple price for AI credits once your included allowance runs out
Pricing — checked 2026-11-04
Flat per workspace per month with AI credits included in each paid plan — not per seat and not per resolution
| Plan | Published price |
|---|---|
| Free | $0 — 2 seats, no AI credits |
| Mini | $45/mo per workspace — 4 seats, $5 AI credits (~90 automated conversations) |
| Essentials | $95/mo per workspace — 10 seats, $25 AI credits (~450 automated conversations) |
| Plus | $295/mo per workspace — 20+ seats, $75 AI credits (~1,350 automated conversations) |
Integrations we verified: Shopify, WooCommerce, Slack, HubSpot, Stripe, Salesforce, Zapier, Make
Pros — our take
- Most predictable bill here — one workspace price whether you have a quiet or busy week
- Ten seats on Essentials means collaborators and a part-time helper cost nothing extra
- Good omnichannel coverage for the price once you are on Essentials
Cons — our take
- You must buy Essentials at $95 to get the real AI product, despite the $45 entry headline
- Plus at $295 is a steep jump for ticketing and white labelling a solo rarely needs
- Cost of extra AI credits beyond the included allowance is not clearly published
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