Make

Make is where a solo founder goes when a workflow stops being a straight line. Its canvas-style scenario builder shows data moving module to module, so jobs like 'watch the orders sheet, split VIP from standard customers, enrich the record, update the CRM, post the right message to the right channel, and log everything' stay readable even with routers, iterators and error handlers in the flow. Founders commonly automate lead capture and enrichment, order and fulfilment updates, content pipelines that draft and file posts, invoice chasing, and reporting that assembles numbers from several apps into one sheet or message each morning. The 2026 layer is Make AI Agents: agents that live inside the scenario builder itself, take instructions and knowledge files, choose tools — modules, whole scenarios, MCP tools or other agents — and show their reasoning in a panel on the canvas, so you can audit why an agent classified a ticket or routed a lead the way it did. An in-canvas assistant, Maia, builds or troubleshoots scenarios from a plain-language description, which lowers the learning curve considerably. Make connects 3,000-plus apps and bills per credit, where most module actions cost one credit — including the trigger, unlike Zapier — so a five-module scenario run costs five credits. That makes the maths different, not just cheaper: you pay for every step that fires, but the per-step price is far lower than Zapier's per-task price.

Billed per credit (renamed from 'operations' in August 2025): each module action a scenario performs consumes credits — most actions cost 1 credit, including the trigger; some AI-provider features cost more. Routers and error handlers are free.